Valentine’s Day in Japan is celebrated a bit differently than in many Western countries. While the concept of expressing love and affection on February 14th remains the same, the customs and traditions surrounding the holiday have evolved uniquely in Japan.
How Valentine’s Day is Celebrated in Japan
Women give chocolates to men:
Unlike in many Western countries where men typically give gifts to women on Valentine’s Day, in Japan it’s customary for women to give chocolates to men.
Types of chocolates:
There are different types of chocolates given for various reasons:
・Giri-choco: Obligation chocolate given to colleagues, friends, or acquaintances.
・Honmei-choco: Genuine chocolate given to a romantic interest.
・Tomo-choco: Friendly chocolate given to friends.
White Day:
On March 14th, one month later, men typically return the favor by giving gifts, often white chocolate or other sweets, to the women who gave them chocolates on Valentine’s Day.
Why is Valentine’s Day celebrated this way in Japan?
The tradition of women giving chocolates to men on Valentine’s Day in Japan began in the mid-20th century, largely as a marketing strategy by chocolate companies. It has since become a widely accepted custom, adding a unique twist to the global celebration of love.
Cultural nuances and etiquette
Packaging:
The presentation of the chocolate is important. Many women spend time carefully selecting and wrapping the chocolate they give.
Handmade chocolates:
Giving homemade chocolates is considered more sincere and thoughtful.
Expectations:
While giving chocolate is a common custom, there are no strict expectations about the type of chocolate or the relationship between the giver and receiver.
White Day:
On White Day, men typically reciprocate the gift by giving something to the women who gave them chocolate.
Valentine’s Day in Japan offers a unique perspective on the holiday. By understanding the cultural nuances and traditions, you can better appreciate this special day and participate in the festivities. Whether you’re giving or receiving chocolates, it’s a fun way to express your feelings and connect with others.